SEO Tips For Small Business : What Is Back Linking? | SEO in Bromley London Kent UK

http://www.youtube.com/watch?v=BXIvlhHyzqk SEO Tips For Small Business : What Is Back Linking? You can learn more what SEO is and how it can benefit your business here http://bluesquaremanagement.com/search-engine-optimisation-seo/what-is-seo-search-engine-optimisation/ What Is Backlinking, and How Can It Help Your Business? Using SEO techniques to improve your page rank is the top way to get your business noticed. Backlinking is a very important part of search engine optimization -- and, while it is time consuming work, backlinking tells Google how popular your business site is. The more popular Google believes your site to be, the higher page rank you will have. I can hear you now - "Huh? Run that by me again?" Let's break some things down into parts, so you'll have a better understanding of what your SEO professional is talking about when he or she talks to you about improving your presence on the internet. Backlinks, also known as incoming links or inbound links, are links that come into your site. These are built into other sites, pages, articles, or blogs. While you might occasionally get a backlink from a satisfied customer who is talking about what a great experience they had with your business, in THEIR blog, that is just not going to happen enough to make a difference to Google. Remember, the internet is growing exponentially every day. How do you get backlinks, if not by accident? Your SEO professional builds them for you by using hyperlinks and high quality, relevant anchor text on pages that link to your website. Article Marketing is one way to build credible backlinks. While you might be tempted to write all your articles yourself, and post them as they are on sites like ezinearticles, ehow, or about.com, it is wisest to leave the article marketing to the pros. Effective article marketing requires specific keywords as well as a specific percent of keyword density (2%-3%). While the articles about your business or product need to be useful and informative, they also need to be engineered properly. Page Rank is Google's way of telling consumers which sites are best. You want your business to rank well in several different searches related to the product or service you are offering. Say you sell pre-owned cars in San Diego. You want to rank well in searches like "pre owned cars san diego", "used cars san diego", "san diego used cars", san diego pre owned autos" and so on. While these terms may seem ridiculously redundant to you, covering all the bases can help get your site a higher page rank. SEO marketing professionals have the fine art of page rank down to a science -- just one more reason you need to work with a professional if you're not doing so already. Once effective backlinking has been put into place, your business will enjoy a higher Google page rank, and receive more internet traffic. In turn, more potential customers will know you're out there, and they will use your business simply because it was easy to find on the internet. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/1039169347172... Blue Square Management offers SEO services to small and medium businesses throughout Bromley, Kent, London Surrey and the UK. We specialise in Search Engine Optimisation for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

What Is Social Media Marketing : How Your Business Can Benefit From Social Media Marketing

http://www.youtube.com/watch?v=-zYyt2K1wRo What is Social Media Marketing? How Small Business Owners Can Benefit From Social Media Marketing http://bluesquaremanagement.com/social-media/what-is-social-media/ Social media marketing is an approach to marketing that uses social media outlets like facebook, twitter, foursquare and others in an attempt to promote a change in people's behaviors so as to encourage in some way the betterment of the individual or of society, as well as the betterment of the business atmosphere through a feeling of interconnectedness. The same methods used in conventional commercial marketing are used in social media marketing -- but with a twist -- the end-goal is often to benefit the person or society as a whole in addition to the organization that is doing the marketing. Social media marketers attempt to influence a social change in the business atmosphere in several ways. They use specific call to action marketing methods, and they offer rewards to those who want to participate. Let's pretend we're talking about a company that wants to reward customers and spread a social message at the same time. That company may try to make a change by: • Changing internal attitudes (e.g. educate about the harm of cigarettes to convince people to stop smoking for their own personal safety) while offering rewards like a gym membership free for a month with proof from a witness that smoking has ceased. • Removing the need for the individual to change or to convince them to stop using a product in the first place (e.g. creating a 100% safer cigarette, a cigarette substitute, or a medical protocol that will cease the urge to smoke). As you can see, the two examples provided are very different. The gym wants clients, and they want to promote better health. The cigarette substitute marketer understands people like to smoke and wants to give them a (we hope) healthier alternative. Some examples of how social media marketing is used include: • requesting that people not smoke in public areas (All kinds of businesses can promote non-smoking and offer rewards that can help people quit) • convincing people to obey speed limits (Police departments and school systems like to give messages like this) • encouraging the use of contraceptives (Public health messages) • encouraging people to come try a new product, or sign up for a trial service (any business could use this!) Social media marketing combines a mix of traditional marketing principles that include the "four Ps" of marketing. These are: 1. Product: Ranging from tangible products to intangible ideas. 2. Price: What the consumer needs to do in order to obtain the social marketing product. 3. Place: The way that the product reaches the consumer. 4. Promotion: Using advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicle to create and sustain demand for the product. In addition, some social media marketers add four additional "Ps" to contribute to a successful program (this applies particularly to nonprofits): 1. Publics: External and internal groups involved in the process/target and secondary audiences, staff, supervisors of program. 2. Partnership: Organizations and audiences with similar goals. 3. Policy: Advocating change in social policies to precipitate and encourage changes. 4. Pursestrings: Discovering funding (corporate sponsors, state grants, etc.) for the program. According to a 20-page publication published by Turning Point designed to help people apply effective social marketing to their public health programs and practices, the following table summarized exactly what social marketing is ... and what it is not: Social Media Marketing IS: • A social or behavior change strategy • Most effective when it activates people • Designed for those who have a reason to care and who are ready for change • Strategic, and requires efficient use of resources • Integrated, and works on the "installment plan" Social Media Marketing IS NOT: • Just advertising • A clever slogan or messaging strategy • Reaching everyone through a media blitz • An image campaign • Done in a vacuum • A quick process Behavior-induced change is not easy -- and the proof of the pudding is to ascertain whether your marketing plan made a difference. If your target audience in fact is engaging in the desired performance, then you have succeeded in your endeavor. If you can establish a cause-and-effect relationship between your social media marketing program and changes in the buying behavior of your clients or the action your nonprofit's participants take, then you have succeeded. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/101956155164610013598 For further information call us at: 01689 602 248

What Is Social Media Marketing? How Your Business Can Benefit From Social Media Marketing

http://www.youtube.com/watch?v=xwyr99WgN1w What is Social Media Marketing? How Small Business Owners Can Benefit From Social Media Marketing http://bluesquaremanagement.com/social-media/what-is-social-media/ Social media marketing is an approach to marketing that uses social media outlets like facebook, twitter, foursquare and others in an attempt to promote a change in people's behaviors so as to encourage in some way the betterment of the individual or of society, as well as the betterment of the business atmosphere through a feeling of interconnectedness. The same methods used in conventional commercial marketing are used in social media marketing -- but with a twist -- the end-goal is often to benefit the person or society as a whole in addition to the organization that is doing the marketing. Social media marketers attempt to influence a social change in the business atmosphere in several ways. They use specific call to action marketing methods, and they offer rewards to those who want to participate. Let's pretend we're talking about a company that wants to reward customers and spread a social message at the same time. That company may try to make a change by: • Changing internal attitudes (e.g. educate about the harm of cigarettes to convince people to stop smoking for their own personal safety) while offering rewards like a gym membership free for a month with proof from a witness that smoking has ceased. • Removing the need for the individual to change or to convince them to stop using a product in the first place (e.g. creating a 100% safer cigarette, a cigarette substitute, or a medical protocol that will cease the urge to smoke). As you can see, the two examples provided are very different. The gym wants clients, and they want to promote better health. The cigarette substitute marketer understands people like to smoke and wants to give them a (we hope) healthier alternative. Some examples of how social media marketing is used include: • requesting that people not smoke in public areas (All kinds of businesses can promote non-smoking and offer rewards that can help people quit) • convincing people to obey speed limits (Police departments and school systems like to give messages like this) • encouraging the use of contraceptives (Public health messages) • encouraging people to come try a new product, or sign up for a trial service (any business could use this!) Social media marketing combines a mix of traditional marketing principles that include the "four Ps" of marketing. These are: 1. Product: Ranging from tangible products to intangible ideas. 2. Price: What the consumer needs to do in order to obtain the social marketing product. 3. Place: The way that the product reaches the consumer. 4. Promotion: Using advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicle to create and sustain demand for the product. In addition, some social media marketers add four additional "Ps" to contribute to a successful program (this applies particularly to nonprofits): 1. Publics: External and internal groups involved in the process/target and secondary audiences, staff, supervisors of program. 2. Partnership: Organizations and audiences with similar goals. 3. Policy: Advocating change in social policies to precipitate and encourage changes. 4. Pursestrings: Discovering funding (corporate sponsors, state grants, etc.) for the program. According to a 20-page publication published by Turning Point designed to help people apply effective social marketing to their public health programs and practices, the following table summarized exactly what social marketing is ... and what it is not: Social Media Marketing IS: • A social or behavior change strategy • Most effective when it activates people • Designed for those who have a reason to care and who are ready for change • Strategic, and requires efficient use of resources • Integrated, and works on the "installment plan" Social Media Marketing IS NOT: • Just advertising • A clever slogan or messaging strategy • Reaching everyone through a media blitz • An image campaign • Done in a vacuum • A quick process Behavior-induced change is not easy -- and the proof of the pudding is to ascertain whether your marketing plan made a difference. If your target audience in fact is engaging in the desired performance, then you have succeeded in your endeavor. If you can establish a cause-and-effect relationship between your social media marketing program and changes in the buying behavior of your clients or the action your nonprofit's participants take, then you have succeeded. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/101956155164610013598 For further information call us at: 01689 602 248

What is SEO Understanding Search Engine Optimization For Business | SEO in Bromley Kent London UK

http://www.youtube.com/watch?v=a1DH-zms7-8 What is SEO Understanding Search Engine Optimization For Business. http://bluesquaremanagement.com/search-engine-optimisation-seo/small-business-seo/ This video helps businesses understand what SEO is about. Understanding Search Engine Optimization: What Is It? SEO or Search Engine Optimization is a growing marketing tool designed to improve the visibility of a website through search results. Ultimately, an enhanced web presence can increase traffic and increase sales. What SEO Does SEO takes into account how different search engines work and what people are searching for. Optimizing your website may involve editing coding and content to increase its relevance in specific search engines. These tactics are accepted by the various number of search engines. There are other tactics used to increase traffic to our website that are less accepted. The other tactics are known as Black Hat SEO techniques. Black Hat SEO is another technique that uses methods such as keyword stuffing, article spinning and link farms that degrade the relevance of the results and the end user-experience of the search engines. At one time, this was a good way to increase rank. Today, search engines look for sites that use these tactics and remove them from their search lists. It is wise to use only accepted methods so your website will not be removed from search lists, because if they're removed, your results will be the opposite of what you wanted! SEO Consulting: The Easiest Way To Get Results There are numerous consultants that offer both SEO techniques. The prices and tactics they use will vary. Be sure to do your research before choosing a company to work with and make sure you are aware of what services you are buying. A business that relies only on search engine traffic can come up short when the search engine stops sending visitors. When coupled with other successful marketing strategies search engine traffic can add to a business to make it successful -- just one more reason a seasoned consultant or consulting firm is a sound investment. SEO can be a very useful tool to market your business on the web when done correctly. Your business is made more visible and more traffic via the internet as well as you storefront is likely. With search engine optimization you can market your business to a wide audience. You can decide how much or how little you want to spend on this marketing investment. Do your research and watch the traffic increase to your website today! Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/1039169347172... Blue Square Management offers SEO services to small and medium businesses throughout Bromley, Kent, London Surrey and the UK. We specialise in Search Engine Optimisation for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Video Marketing For Small Business : Discover Why Bussinesses Should BE UsiBromley Kent London UK

http://www.youtube.com/watch?v=MWtmxTbXhH8