Video Marketing Tips For Small Businesses : Three Reasons Why Video Marketing Fails

http://www.youtube.com/watch?v=VuYRq7k0m0M Video Marketing Tips For Small Businesses : Three Reasons Why Video Marketing Fails http://bluesquaremanagement.com/online-video-marketing/ Three Reasons Video Marketing Fails: Don't Make These Mistakes! Video marketing is super hot, and everyone wants a piece of the pie. Chances are, you have been subjected to video marketing yourself -- some good, and some terrible. As you are planning your own video marketing campaign, set yourself up for success -- not abject failure! Here are three top reasons video marketing campaigns fail to work as intended. Reason #3: Your Video Is Long and Boring Why in the world would anyone want to voluntarily sit through ten minutes worth of someone droning on about whatever it is that he or she is (quite obviously) trying to sell? And, why would that same beleaguered viewer want to pass a long, boring video on to a friends? Keep your video marketing campaign interesting. Get to the point. Finish up in three minutes or less. Create interest and curiosity. A long, boring video will tank, every time. Reason #2: Poor Quality If your video is hard to see, or is headache inducing due to a poor picture, people will leave. It doesn't matter how funny it is, how great your message is, or how good a job you've done with marketing it. Be sure your video looks good, and that people can hear the message you are trying to convey. Reason #1: Your Video Is Nothing Special Ouch! Don't take it personally if your first few attempts at creating a video don't get you the kind of results you're looking for. Here are some things to remember that will make producing an effective video marketing campaign just a bit easier: • There are a zillion videos out there on the internet. Which ones are getting views? A new video that doesn't convey a passionate message in an entertaining way is just not going to be watched and shared. • Before you start, take some time to look at what others are doing. What appeals to you? What doesn't? Why? • Use what you have learned to create something special and unique, and let your marketing specialist help you with this process. Don't be afraid to step out of the box! We live in an age where fun and creativity are king. Remember: You want your video marketing campaign to be enjoyed and shared. Have fun with the process, and your business will benefit in remarkable ways. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management offers video marketing services to small and medium businesses throughout Bromley, Kent, London Surrey and the UK. Our staff specialises invideo marketing for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Website Design in Bromley Kent London | Call Bromley Web Designers 01689 602 248

http://www.youtube.com/watch?v=nWgiBaCiRCI Website Design in Bromley Kent London offering small business affordable web design http://bluesquaremanagement.com/website-design/ Call 01689 602 248 today.

Social Media Marketing For Business : Mistakes Not To Make

http://www.youtube.com/watch?v=qAceKjdgwA0 Social Media Marketing Tips For Business : Mistakes Not To Make http://bluesquaremanagement.com/social-media/

Social Media Marketing For Business : How To Take Social Media To A New Level

http://www.youtube.com/watch?v=jnSZiUJf228 Social Media Marketing For Business : How To Take Social Media To A New Level http://bluesquaremanagement.com/social-media/ Take Social Media Marketing To A New Level If yours is among the many small businesses that has taken advantage of everything social media marketing has to offer, then you might find yourself struggling to keep up at times. You might wish you had more hours in the day to accomplish everything you need to do plus stay on top of all the latest social media marketing trends. http://www.youtube.com/watch?v=jnSZiUJf228 The Problem: Keep Up With Demands Just about two short years ago, social media marketing was a bit less complicated than it is now. Business owners felt they could manage everyday tasks plus keep up with their Twitter feeds and Facebook fan pages. Since social media has enjoyed such a boom, there are a lot more options for monetizing as well as expanding marketing opportunities. If you're trying to do it on your own, you're very likely feeling completely overwhelmed. You know social media marketing is important, and there is no way you could (or should!) cut it out of the picture. The question is, how can you take advantage of everything social media marketing has to offer, while running your business and living your life? If you are one of the millions of people who stay up until the wee hours administering a social media marketing campaign, getting a few hours of sleep, spending all day running the business, and burning yourself out completely in the process, then you need an answer -- and you need it fast. The Solution: Delegate If you are tired of burning the candle at both ends, it's time to do something about it. Hiring a company or individual who specializes in handling social media marketing for businesses can give you back some of those precious hours - last time I counted, there were still only twenty four of them in a day. By letting someone else wade through the heaps of information, manage your fans, friends, and tweets, upload your videos, and keep your blog moving, you can take back the hours you need to replenish yourself and truly enjoy your life more. An added bonus: Using a firm that specializes in SEO and social media marketing can help your business grow in a whole new direction. Making this one simple change in the way you do business can make a difference in your company's outlook -- as well as your own! Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management offers Social Media services to small and medium businesses throughout London, Kent, Surrey and the UK. Our staff specializes in Social Media marketing for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Learn How To Grow Your Business Fast With Social Media Marketing

http://www.youtube.com/watch?v=5lXuyu8g61o Learn How To Grow Your Business Fast With Social Media Marketing http://bluesquaremanagement.com/social-media/ Call us on 01689 602 248 for your Social Marketing needs. The Secret To Growing Your Business -- Fast! There must be some reason why some small businesses outperform others. Let's pretend for just a minute that you own a small café in a part of town that is just about two blocks off the beaten path. Lunchtime crowds could be a lot bigger! You've noticed that your competition, who has higher prices and worse white bean chicken chili than you, and who is a whopping four blocks off the beaten path of the lunch time warriors has a steady stream of customers. Why? Stop wringing your hands. You're about to find out. Social Media Marketing: What It Can Do For You Social media marketing translates to success. A successful social media marketing campaign can take your little bistro from barely making payroll to a booming success. It can move you from the back lot to the spotlight. "But" you might say, "I'm a bistro. How can social media marketing do all that for me? You people are crazy! I have soup to make. See ya later!" As astonishing as this might seem, and as offbeat as some of the most successful social media marketing campaigns are, they work. Stick with me, soupy sales, here's why! Social media marketing gives you the power to reach out to your customers any time of night or day. Let's say it's 10 a.m. Bored office workers everywhere are looking forward to lunch. In fact, they're asking each other: "What do you think, where should we go for lunch?" They check their twitter and facebook feeds to see what their friends are up to, and then, magic happens. They spot your tweet or your facebook status. Their eyes light up, and they start to salivate. "Dude, let's go to Soupy Sales! He's got that awesome white bean chicken chili for lunch. Perfect weather for it. Man, he's on Facebook...we better get there before it's gone!" At 11:30, you start getting busy. At 1 pm, you're completely out of soup, salad, bread, soda, and those cookies you thought might sell well. And, best of all, you've convinced your customers that they should not pass up the opportunity to have lunch with you, because you're just so popular. While this is an admittedly simplified explanation of what social media marketing can do for you, it's definitely food for thought. Whether you sell soup or landscaping services, you need to get in the game and stay in the game with social media marketing. So, find an expert, start a campaign, and watch your business grow faster than you ever thought possible. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management offers Social Media services to small and medium businesses throughout London, Kent, Surrey and the UK. Our staff specializes in Social Media marketing for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

LinkedIn For Small Businesses Guide How Can It Help | LinkedIn Marketing For Business

http://www.youtube.com/watch?v=axTZMUT1I2Q LinkedIn For Small Businesses Guide How Can It Help your LinkedIn For Your Business http://bluesquaremanagement.com/social-media/linkedin-for-business/ Need help with your LinkedIn marketing? Call 01689 602 248 today How Can LinkedIn Help Small Businesses? LinkedIn is a social network that is geared toward linking together small businesses. This network -- well over twelve million strong -- provides an opportunity for folks to stay in daily and weekly touch with their current clients, as well as their potential clients (leads). Here is a short list of the ways that you can use LinkedIn to improve your chances at small business success! • As noted, use LinkedIn to stay in touch with people who resonate with your busines. These can be current clients, potential clients, or folks who are interested in your business or have similar or related businesses. • Ask your peers about their vendors. • Trade services. • Use the LinkedIn's Groups directory to search for industry associations and networks. Find out which conventions your peers (and possibly your competition) is attending (or are likely to be planning to attend). Similarly answer questions and show your expertise. • Use Group Answers (pull-down menu in Groups) to see what questions people are asking (and who those people might be!) • Fund Raising: Though you might not actually ask for help raising funds for your venture, just being connected to the right people may provoke them to offer you assistance. • Combine your efforts with other social networking accounts such as Twitter -- or even Facebook (You can actually sync your contacts between LinkedIn and Twitter.). • Provide links to your small business blogs to show your expertise in your area Make sure you abide by the rules that LinkedIn sets for business and small businesses. You want to avoid any association with spamming. Like any other business-related activities, this can all take time. Yes, you have to check in daily and spend time reading other people's blogs and questions and answers. But using them also adds a certain mystique to your corporate image. Do you want to be seen as the conventional, stodgy homegrown business? Or do you want to be seen as an entrepreneur? Finally: Be forewarned: Like other social networks, LinkedIn can become a respite away from business-related business. Be mindful of this and steer clear of the temptation to socialize. Keep community and business functions separate, or better yet, hire a firm to take on some of the most time consuming social media marketing tasks for you. Your time will be your own, and everything that needs attention will be handled immediately. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management supplies Google Places (Google+ Local) optimisation and Local SEO services throughout London, Kent, Surrey and the UK. Our staff specializes in Google Places (Google+ Local) optimisation for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Google Places Local SEO for Small Businesses | Consultants in London Kent Surrey UK

http://www.youtube.com/watch?v=EviRmrjb--E Google Places (or Google+ Local) Local SEO for Small Businesses http://bluesquaremanagement.com/search-engine-optimisation-seo/small-business-seo/ Call 01689 602 248 if your business needs help ranking with Google Places (Google+ Local) Google Places: A Great Way to Get Your Business Noticed For Free You know your small business exists. You probably spend a good portion of every day running it! The question is, how can you get people who have never been there before to notice you? Google Places is one great way to do it. Whether you are on a well-travelled corner, or if you're tucked away on a winding country lane, Google Places will inform potential customers about your location, as well as give them information about the products or services you offer. Why Google? While there are other search engines out there, Google is by far the most popular, as well as the most comprehensive of them all. What Is Google Places? Google Places is a free service offered by Google, to help business owners inform consumers about their hours of operation, products and services, special offers, and more. Your business can display photographs and videos on Google Places, and you can communicate with clientele and get important feedback that can help you improve your bottom line. What are Google Places Tags? Google Places offers and additional service that places special tags that look like coupons over your business. Tags are a way to stand out to potential customers, and while they don't improve SEO rank, they do create better perceived value. As of January, 2011, it is free to try Google Places Tags for 30 days, and the service costs a flat rate of $25 per month if you choose to continue using it. Why Google Places Works So Well According to the folks at Google, one in five internet searches are directly related to locations. Since Google places allows business owners the ability to update their offerings in real time, customers can find you and you have the opportunity to create a sense of excitement by adding special coupons just for customers who find you on Google Places. Add Google Places for smartphone users, and you just might see your business improve by leaps and bounds. The bottom line is, your customers and potential new clients are looking for what they want on Google, and if you are there, you are going to be noticed. No one can pass up a great deal, so come up with a promotion, put it up on your Google Places Place Page, and watch the magic happen. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management supplies Google Places (Google+ Local) optimisation and Local SEO services throughout London, Kent, Surrey and the UK. Our staff specializes in Google Places (Google+ Local) optimisation for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Web Design : Five Website Design Mistakes Not To Make | Web Design in London Kent UK

http://www.youtube.com/watch?v=MHlB8XQKWhk Web Design : Five Website Design Mistakes Not To Make. http://bluesquaremanagement.com/website-design/ Need a new or updated web design? Call us on 01689 602 248 Five Website Design Mistakes Not To Make Website design software is everywhere, and so are website design companies. You can even design your own website for free, if you so desire, on many different site builders. Considering the many options that exist, it's completely understandable that small business owners often feel a sense of confusion when it comes to building a website. While there are many extremely desirable elements to website design, there are also some things you should avoid. Here are five website design mistakes you should be careful never to make. Mistake #5: Using PDF Files Instead of Pages It might be tempting to scan existing documents into pdf format and upload them onto your website. Give visitors a link to click, and up comes your pdf. Easy, right? Wrong! People hate finding pdf's on websites. They take a long time to load, and they can be hard to read. Take the time to create a new page that contains the pertinent information. You can build links and backlinks, add great photos, and make your page a pleasure to visit instead of an irritation. Annoyed visitors leave a site and look for a better one -- so skip the pdf's. Mistake #4: Using Bookish Text People want information fast. They want to scan your site and see whether you have what they are looking for. So: • Do not make your site look like the page of a book. Keep it interesting. • Use photos and vary the text size to highlight different areas of your page. • Use bulleted lists and quick paragraphs with headers that tell the visitor what they're going to find under that heading. • Make your site interactive. The more fun people have when they visit your site, the more successful it will be. Mistake #3: Building A Flashy Site That Is Too Complicated For Users To Navigate You can have the most beautiful looking website in the world, but without elements that are properly built using proven website design techniques, your site will be just more pretty pictures -- and the internet is full of those! People want to go to a site, find what they are looking for, and leave. The better and faster the internet gets, the faster people expect sites to work. Mistake #2: Preventing Smartphone Users From Accessing Your Site This is a relatively new mistake in website design, and if you've got a website now, it's worth looking into. Can people who surf the web on their iPhone, Droid, Blackberry or other smartphone get into your site? Can they find what they're looking for, and navigate well? If not, your site needs first aid. Fast. Mistake #1: Not Hiring A Professional To Handle Website Design You might want to help your buddy who is learning about website design build his portfolio by building you a website, and while that might be OK if he has some experienced guidance, it also might ruin your chances of ending up with a great site that is both user friendly and high ranking. These days, website design is about a lot more than looking good. Hire a professional, and your site will do exactly what you need it to -- gain you business, and increase your bottom line. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management supplies web design services throughout London, Kent, Surrey and the UK. Our staff specializes in WordPress websites for small businesses. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Local Small Business SEO : Optimize Your Blog for Google | SEO in Bromley London Kent

http://www.youtube.com/watch?v=29FkJ3Z98Vg Local Small Business SEO : Optimize Your Blog for Google http://bluesquaremanagement.com/search-engine-optimisation-seo/small-business-seo/ Need help with your business website SEO? Call 01689 602 248 Optimize Your Blog For Google: A Guide For New Bloggers Your small business has finally gone online, and you're starting to see some success -- congratulations! Let's take a few minutes to discuss blogging as a tool for marketing your products and services. I have found, in talking to business owners, that there is some confusion about blogs -- what they are, why they exist, and whether or not blogging is beneficial. What Is A Blog? A blog, short for "Web log" is a way to inform the world about what you have to offer. It's usually written in an informal, easy to read format. Many people like to include a shot of humor into their blogs, while others are all about business or promoting special deals. In a nutshell, a blog is a way to get people to notice your company. If it's fun and entertaining to read, or if it contains special information that the customer has not been able to find anywhere else, you're likely to have made a new friend for your business. This being said, you've got to know how to write and use your blogs so that Google notices them and picks them up when people are searching for the product or service you are trying to promote. You can write all day, but if you don't optimize, you're basically wasting your time. Why Is Optimization Important? Optimization gets you noticed. People who are searching for what you have to offer will click on the results that show up at the top of their search -- so you want to place yourself or your business into a position to get those clicks. You want to be noticed! If you don't optimize, your blog won't be helpful. Sure, you may have some customers who know about it follow and comment, but you won't be using it as an effective marketing tool. You'll never be able to attract new business with a blog that is not optimized. Top Optimization Tips • Be specific! Name your location and your service specifically. • Find out what keywords are most often associated with your business, and use them! • Don't be afraid to get help. An experienced SEO team is worth its' weight in gold. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom Tel: 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management supplies video marketing services throughout London, Kent, Surrey and the UK. Our staff specializes in Video marketing. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Facebook Social Media Marketing For Small Business : How Many Facebook Friends Do You Have?

http://www.youtube.com/watch?v=hVpzg1TGCFs Facebook Social Media Marketing For Small Business : How Many Facebook Friends Do You Have? http://bluesquaremanagement.com/social-media/facebook-for-business/ Need help with your Facebook marketing? Call 01689 602 248 today How Many Friends Do You Have? Facebook Builds Loyalty There's a lot of buzz around social media marketing, and for good reason. Let's take a few minutes to look at how facebook builds loyalty. If you're like most people, then you probably have a personal facebook account, where you keep track of your friends and family. You might have located an old high school sweetheart, or found out that your old nemesis from sixth grade is now a preacher in middle America. Whatever the case may be, facebook is a fun way for people to connect. It's also extremely addictive -- and that makes it a super effective marketing tool -- one of the best, least expensive ways to build loyalty. While you might be one of the few folks who does stay off facebook in your personal life, people like you are few and far between. Let's take a closer look at why facebook is such an important part of any social media marketing campaign for small, local business! Build Loyalty With Facebook Have you ever noticed that the more stake you feel you have in something, and the better relationship you feel you have with an entity, the more likely you are to feel loyal toward it? Whether your company offers a certain type of service or a certain product, having a presence on facebook and inviting your customers and potential customers to join will help you build a loyal following. Facebook Accounts Build Themselves Well, not really -- you do have to interact to make the most of facebook. But, as social media marketing goes, facebook is easy. Here's an example: You build a facebook profile with basic information about your business and a few snazzy snapshots. Now you're up on facebook, but you don't have any friends yet. Don't worry -- they'll show up. http://youtu.be/hVpzg1TGCFs Once you've gotten your profile up, it's time to start looking for people you know. Go through your customer list, and look for them on facebook. Invite these people to be friends or fans! Once you have some friends or fans, invite them to participate in a special offer -- let's say you have a coffeehouse: Facebook Friday! Friends and Fans get a latte for $2. Come in and see our new fireplace! You'll be swamped on Friday, and you'll be building brand loyalty through social media marketing. So, take a look at facebook, see what different companies are offering, and come up with your own plan. If you are pressed for time, consider hiring a consultant to help you with this aspect of marketing your business via social media -- you'll be thrilled with the results. Blue Square Management 119 Beaumont Road, Petts Wood Orpington, Kent BR5 1JG United Kingdom 01689 602 248 info@bluesquaremanagement.com http://bluesquaremanagement.com https://plus.google.com/103916934717232190903/about?hl=en Blue Square Management supplies Facebook manrketing and Social Media marketing services for small businesses throughout London, Kent, Surrey and the UK. Our staff specializes in Social Media marketing. Blue Square Management has developed into Orpington Kent's Business leader. Our exceptional consumer service staff looks forward to serving you. For further information call us at: 01689 602 248

Email Marketing For Small Business Owners| Call 01689 602 248 London Kent Surrey UK

http://www.youtube.com/watch?v=AedIQ2sYbPc Email Marketing For Small Business Owners http://bluesquaremanagement.com/ This video gives hints and tips on how to use email marketing in your business as part of your overall marketing strategy. Who hasn't been the victim of targeted email marketing, where someone has sold your email address and all of a sudden you're the lucky recipient of things like "Try this little blue pill!" or "Use this credit card -- you can't live without it!" As a small business owner, you certainly don't want to fall into the same category as these unwanted messages do: that category is Spam! On the other hand, you can run an effective email marketing campaign that your customers will enjoy. Let's take a look at what a good email marketing campaign is, and why it works so well for businesses of every size. What Is Email Marketing? Email marketing is a method for telling customers or potential clients about a product, service, or combination of the two, that you have. It's a way to give them insight about what is going on with your business, and it's a great way to build a good working relationship with them. This is particularly true if you have a consumable product or service. The fact is, people have a lot on their minds, and they are constantly barraged with a whole host of messages from every direction. Failing to communicate with your customers puts you at risk of being forgotten. How Does Email Marketing Work? While it is possible for a business owner to send out little reminders to a group of customers on a regular basis, doing it the old fashioned way is not the best use of your valuable time. Here's the best way to do it: 1) Come up with a message, or set of messages. You might run regular sales or service specials, or want to promote a lunch or dinner special for your restaurant on a regular basis. 2) Remember, talk to people like they're your friends, because in the end, they are. Customers can make or break your business, and you want them to love you. Make your message friendly. 3) Take advantage of an email autoresponder. Load your email contacts into the autoresponder, and get your message to your customers. Just like every other aspect of online marketing for small businesses, using email marketing and autoresponders is something that requires a certain amount of finesse. Get together with your online marketing specialist, and create a specialized plan that will work wonders for your business!